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VR FOR EVENT INDUSTRY

Published on Oct 26, 2022




Virtual reality (VR) has the capacity to allow people to enter a world of their imagination and experience endless possibilities. The trend is becoming apparent that more and more events will adopt the VR technology. Imagine, through VR, the keynote speaker and audience do not need to be physically present in the event, but yet be able to socialize and network as if they were at the event. Product demonstration and education would be much more effective with immersive VR experience when the attendees are able to try the products for themselves before deciding to make a purchase.

"The potential future of VR in events are limitless. Organizers will be constantly challenged to deliver new and exciting VR experiences to the more tech-savvy younger generation of attendees. The good news is that VR is getting less expensive as affordable headsets hit the mainstream market. This poses plenty of opportunities for holding unprecedentedly engaging events." - Gevme.com

Why VR isn't that big an event trend - yet

  • Cost:Imagine having to rent or buy tens (if not hundreds) of VR headsets for your event, not to mention the other rather pricey technology that comes with creating the virtual reality experience. For most event planners, that’s a lot.

  • Convenience:Maybe you do have the budget to rent some nifty VR headsets. The next problem is usability. How do you charge them? Do attendees have to plug your headset into their phones to view the experience? If so, you’ll probably need more charging stations at the venue. Then comes other problems like breakages and repairs, for which you have to make allowances.

  • Accessibility:Most virtual reality experiences focus heavily on either visuals or sounds. Interactions also require precise movements. All of this means, at least for now, virtual reality experiences can become inaccessible for disabled people.

  • Discomfort:VR experiences—especially the longer ones—can become uncomfortable. From side effects like stiff shoulders and eye strain to motion sickness and nausea, people have reported many uncomfortable experiences when using VR headsets.

Ways event organizers can use VR at events

  • VR for venue visits:Virtual venue visits are a huge time-safer and safer amidst Covid-19 infections. Virtual visits also lowers an event's carbon impact by reducing travel.

  • VR for virtual events:Creating VR experiences at virtual events gives attendees engaging and fully immersive experiences.

  • VR for networking:The advent of platforms like VRChat and Facebook's integration with Oculus headsets bring new opportunities for VR as a way to make virtual networking more interactive and engaging.

What is your opinion on VR and the event industry?

For full article: What virtual reality (VR) means for the events industry | The Green Room (zoho.com)

Credit to ZOHO

Author Name: Team D-Virtual Park Bangi