Published on Nov 23, 2022

The global Augmented Reality (AR) and Virtual Reality (VR) market size is estimated to grow by USD 125.19 billion during 2022 - 2024. Although AR and VR are predominantly used for games and entertainment, other major industries are starting to leverage these emerging technologies in their day-to-day business by creating unique experiences to foster customer connections and ultimately enhancing their customer experience (CX).

Retail and ecommerce are playing a significant role in expanding the metaverse. Through AR and VR, businesses can immerse their audiences with an identical virtual online store of their flagship location. They can also enhance their ecommerce offerings by turning their flat online store into an immersive, shoppable environment.

Retailers, manufacturers, and wholesalers can provide a superior, wall-to-wall experience that will delight their clients in an environment that alleviates decision-making and forms a memorable brand connection. Things like dynamic countertops, flooring assortments, changing walls, live furniture, and home accessories can be viewed and interacted with, from any screen and at any time.

As the metaverse becomes more of a reality, businesses that have set plans in motion to provide an immersive AR/VR customer experience will have the upper hand. So how does VR and AR enhance customer experience?

Informed decision-making

Reduced buyer's remorse

Enhanced customer service

Fully immersive

Stronger connections with customers


For full article: Improving the customer experience with virtual and augmented reality | VentureBeat

Credit to Venture Beat

Author Name: Team D-Virtual Park Bangi